“AMS Number one” is an experienced manufacturer of an upscale Fashion line targeted at males, females and kids since 1980. “AMS Number one” not only develops the line, but supports it with advertising and promotion campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. “AMS Number one” intends to market its lines as an alternative to existing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness. The key message associated with “AMS Number one” line is classy, upscale, versatile, and expensive clothing. The company's promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for men, women, and children. These accessories will include cologne/perfume, jewelry, eyewear, watches, etc.
Our mission is to provide a new look for consumers, based on style and quality.
We strive to stay ahead of fashion trends, market changes and the latest technology by empowering innovation and design to provide total customer satisfaction. We also strive to replace foreign clothing lines in Egypt with the product made in our home. The company is a joint-stock company and aims next year to become an Egyptian shareholding company. By the year 2020 the company hopes to have more than one branch in more than one country outside the Egyptian country. This makes the company's strategy in the next five years.
1. To be No. one in fashion industry locally and abroad in the next 50 years.
2. To grow financially by at least 10% annually.
1. Increase revenue and manage cost
2. Provide best value for the cost
3. Reduce cost by a certain amount annually.
4. Reduce waste by a certain amount
5. Increase market penetration to grow market share
6. Embrace new technology.
7. Grow product portfolio.
8. Partner with customers to provide solutions and best services
9. Improve customer satisfaction
10. Differentiate the product.
11. Improve and maintain workplace safety.
12. Increase reliability of operations.
“AMS Number one” was founded in Egypt with principal office located in Alexandria. All operations, from administration to marketing strategies, take place at this owned office location of approximately 4200 square meter.
The “AMS Number one” strategy is to aggressively develop and market a full range collection to consumers. The company intends to market its line as an alternative to existing fashion lines and differentiate itself through its marketing strategies, exclusiveness, and brand awareness. “AMS Number one” intends to build on its core portfolio of products and overcome any obstacles by using the company's expertise in the clothing industry.
The company's goal in the next year is to make an overwhelming impact on the fashion industry by providing quality products and expanding to more areas, and create a large consumer demand for the product. The company's goal in the next 2-5 years is to venture into women's and children's clothing. It plans to also license a line of cologne and perfume, bedding, underwear, small leather goods, jewelry, and eyewear.
The company has strategic alliances with Carrefour, Outlet, City stars and Brands Hub. These alliances are valuable to “AMS Number one” because they provide the needed exposure for its lines. It also has strategic alliances with customers and suppliers of raw Materials and spare parts in China, Italy, USA and Turkey.
Om zagho, Alagmy
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